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Self image and self-signaling motives have long been proposed as a driver of pro-social behavior in psychology, and has recently been introduced in economic models. We develop a self-signaling model to rationalize the behavioral finding that individuals prefer risky outcomes to certain outcomes in the domain of charitable giving. We then propose a novel experimental framework to discriminate models prosocial behavior within this choice domain.
economics, behavioral economics, psychology, experimental economics, social choice, altruism
Yang, J. (2017). "Self-Image Motives and Risk Preferences in Charitable Behavior," Summer Program for Undergraduate Research (SPUR). Available at https://repository.upenn.edu/spur/21
Date Posted: 07 February 2018