The United Kingdom, a nation that utilizes the plurality electoral system of First Past the Post (FPTP), has proposed electoral reform twice over the past twenty years, in 1997 and 2011 respectively, under two different governments. Despite reaching a referendum in 2011, electoral reform was an utter failure on both occasions and FPTP prevails in the UK today. This article utilizes salient theories of electoral reform to provide an in-depth analysis of both occasions of reform proposition. The article ultimately concludes that given the complex circumstances under which reform initiation has occurred in the UK, electoral reform theories accounting for both the institutional conditions and the interests of relevant political actors are necessary in explaining why parties proposed electoral reform in both 1997 and 2011.