Engaging Students Through Technology Symposium 2013: RRAVES by Jerry Yoram Wind

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Date of this Version

Fall 2013

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symposium, 2013

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Jerry (Yoram) Wind, Lauder Professor, Academic Director, The Wharton Fellows Program, Director, SEI Center for Advanced Studies in Management and Professor of Marketing, addressed the question: Can technology help enhance student engagement? He discussed a consumer engagement model developed as part of the Wharton Future of Advertising Program called RRAVES -- Relevance, Respect, Actionable, Valuable, Exciting experience and Surprising story. He explored the applicability of this model to students as learners. Following his presentation remarks, Jerry facilitated a brief discussion and encouraged participants to develop ideas for relevant experiments aimed at enhancing student engagement through technology. The 2013 symposium explored ways through which courseware and online learning technologies can help us improve face-to-face time in the classroom. Guiding questions included: How can technology change what happens in the classroom? How can we best use our face-to-face time with students? How can we support all learners during face-to-face time? How can we ensure that students do what is needed out of class to be fully prepared during class?

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Engaging Students Through Technology Symposium 2013: RRAVES by Jerry Yoram Wind

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