Wharton Pension Research Council Working Papers

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Working Paper

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This paper focuses on structural and active guidance in the process of buying annuities. We explore the role of employers and service partners, and we review experience with a purchasing platform offering structural and active guidance in purchasing annuities. The analysis draws heavily on data from Hueler Companies, a firm that provides individuals access to lifetime income annuities through an on-line institutional delivery platform implemented in non-exclusive partnerships with financial services firms, defined contribution plan sponsors, plan administrators, not-for-profit associations, and financial advisors.


The published version of this Working Paper may be found in the 2013 publication: The Market for Retirement Financial Advice.

Working Paper Number


Copyright/Permission Statement

All findings, interpretations, and conclusions of this paper represent the views of the author and not those of the Wharton School or the Pension Research Council. © 2012 Pension Research Council of the Wharton School of the University of Pennsylvania. All rights reserved.


The authors acknowledge and thank Kathleen Schillo from Hueler Companies who managed the analysis and preparation of the data and provided many comments on the paper drafts.

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Economics Commons



Date Posted: 28 June 2019