The fundamental issues of symmetry related to chirality are discussed and applied to simple situations relevant to liquid crystals. The authors show that any chiral measure of a geometric object is a pseudoscalar (invariant under proper rotations but changing sign under improper rotations) and must involve three-point correlations that only come into play when the molecule has at least four atoms. In general, a molecule is characterized by an infinite set of chiral parameters. The authors illustrate the fact that these parameters can have differing signs and can vanish at different points as a molecule is continuously deformed into its mirror image. From this it is concluded that handedness is not an absolute concept but depends on the property being observed. Within a simplified model of classical interactions, the chiral parameter of the constituent molecules that determines the macroscopic pitch of cholesterics is identified.