Wharton PPI B-School for Public Policy Seminar Summaries

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Seminar Date

Fall 10-19-2018

Publication Date

Fall 9-25-2019

Summary

It is generally considered good business practice for a company to invest in its brand. A positive brand image typically results in a more loyal customer base and an overall increase in profit. Likewise, nations have brands, and the reputation of a country has an economic impact on its gross domestic product (GDP).

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This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.

Disciplines

Economic Policy | International Economics | Marketing | Other Public Affairs, Public Policy and Public Administration | Political Economy | Public Affairs | Public Relations and Advertising | Regional Economics | Social Influence and Political Communication

Keywords

GDP, nation, brand, regional brands, best country rankings

Summary: Economic Return of Nation Brands

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