Spurious? Name Similarity Effects (Implicit Egotism) in Marriage, Job, and Moving Decisions

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Operations, Information and Decisions Papers
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name–letter effects
field studies
implicit egotism
statistics
spurious results
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Social Psychology and Interaction
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Simonsohn, Uri
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Three articles published in the Journal of Personality and Social Psychology have shown that a disproportionate share of people choose spouses, places to live, and occupations with names similar to their own. These findings, interpreted as evidence of implicit egotism, are included in most modern social psychology textbooks and many university courses. The current article successfully replicates the original findings but shows that they are most likely caused by a combination of cohort, geographic, and ethnic confounds as well as reverse causality.

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2011-01-01
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Journal of Personality and Social Psychology
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This article may not exactly replicate the final version published in the APA journal. It is not the copy of record.
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