Operations, Information and Decisions Papers

Document Type

Journal Article

Date of this Version

10-2008

Publication Source

Journal of Consumer Research

Volume

35

Issue

3

Start Page

532

Last Page

542

DOI

10.1086/527268

Abstract

Why do different people give to different causes? We show that the sympathy inherent to a close relationship with a victim extends to other victims suffering from the same misfortunes that have afflicted their friends and loved ones. Both sympathy and donations are greater among those related to a victim, and they are greater among those in a communal relationship as compared to those in an exchange relationship. Experiments that control for information support causality and rule out the alternative explanation that any effect is driven by the information advantage possessed by friends of victims.

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Date Posted: 27 November 2017

This document has been peer reviewed.