Modeling Reputational and Informational Influences in Threshold Models of Bandwagon Innovation Diffusion
Date of this Version
Computational & Mathematical Organization Theory
Bandwagon innovation diffusion is characterized by a positive feedback loop where adoptions by some actors increase the pressure to adopt for other actors. In particular, when gains from an innovation are difficult to quantify, such as implementing quality circles or downsizing practices, diffusion is likely to occur through a bandwagon process. In this paper we extend Abrahamson and Rosenkopf&2018;s (1993) model of bandwagon diffusion to examine both reputational and informational influences on this process. We find that the distribution of reputations among the set of potential adopters affects the extent of bandwagon diffusion under conditions of moderate ambiguity, and we find that bandwagons occur even when potential adopters receive information about others&2018; unprofitable experiences with the innovation.
bandwagons, diffusion, fads, organizational collectives, reputation, unprofitable, innovations
Rosenkopf, L., & Abrahamson, E. (1999). Modeling Reputational and Informational Influences in Threshold Models of Bandwagon Innovation Diffusion. Computational & Mathematical Organization Theory, 5 (4), 361-384. http://dx.doi.org/10.1023/A:1009620618662
Date Posted: 27 November 2017
This document has been peer reviewed.