New York
Penn collection
Degree type
Discipline
Subject
Business and Corporate Communications
International Business
Management Sciences and Quantitative Methods
Marketing
Nonprofit Administration and Management
Operations and Supply Chain Management
Organizational Behavior and Theory
Strategic Management Policy
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
Contributor
Abstract
The New York branch, later the New York Business and later still OUP Inc., opened in 1896 as the first of the Press's overseas branchers. It began as little more than a depot with a staff of travelling salesmen. Over the course of the branch's development the Press in effect used it to work out the appropriate relationship between overseas units and London. The United States was always the largest potential overseas market for the Press, and the branch became a significant source of sales and profits. In segments of the US publishing world, the branch became a highly visible actor. A simple organization at first, it became over time much more complex, and evolution that presented problems as well as opportunities. Singular individuals in top management had an active role in the branch's development, although at times the process seemed driven from below, directed by editors and other staff members.