Management Papers
Title
Document Type
Book Chapter
Date of this Version
2011
Publication Source
Design: Creation of Artifacts in Society
Abstract
The aesthetic response to an artifact is the immediate feelings evoked when experiencing that artifact via the sensory system. I consider aesthetic responses to be different from other cognitive responses in at least three ways. Aesthetic response is rapid, usually within seconds of exposure to the artifact. Aesthetic response is involuntary, requiring little if any expenditure of cognitive effort. Aesthetic response is an aggregate assessment biased either positively (e.g, beauty or attraction) or negatively (e.g., ugliness or repulsion) and not a nuanced multi-dimensional evaluation.
Copyright/Permission Statement
This chapter is published under a Creative Commons Attribution-NoDerivs 2.5 License.
Recommended Citation
“Aesthetics in Design,” from Ulrich, Karl T. 2006. Design: Creation of Artifacts in Society, http://www.ulrichbook.org.
Date Posted: 19 February 2018