Management Papers
Document Type
Journal Article
Date of this Version
1-2015
Publication Source
Academy of Management Proceedings
DOI
10.5465/AMBPP.2015.289
Abstract
This paper explores whether and how contentious stakeholders can disrupt a firm’s non-market strategy. We offer the first systematic study of the effect of public protest on corporate political activity, using a unique database that allows us to empirically analyze the impact of social movement boycotts on targeted firms’ campaign contributions. We show that boycotts lead to significant reductions in the amount of targets’ campaign contributions and increase the proportion of contributions that politicians refund. These results highlight the importance of considering how a firm’s socio-political environment shapes its non-market strategy. We supplement this primary analysis by drawing from social movement theory to extrapolate and test a number of mechanisms that moderate the extent to which movement challenges effectively disrupt corporate political activity.
Copyright/Permission Statement
The original, published article is available at: http://dx.doi.org/10.5465/AMBPP.2015.289
Keywords
boycotts, non-market strategy, social movements
Recommended Citation
McDonnell, M., & Werner, T. (2015). Blacklisted Benefactors: The Political Contestation of Non-Market Strategy. Academy of Management Proceedings, http://dx.doi.org/10.5465/AMBPP.2015.289
Date Posted: 19 February 2018