Date of this Version
Academy of Management Review
Social enterprise has gained widespread acclaim as a tool for addressing social and environmental problems. Yet because social enterprises integrate social welfare and commercial logics, they face the challenge of pursuing frequently conflicting goals. Studies have begun to address how established social enterprises can manage these tensions, but we know little about how, why, and with what consequences social entrepreneurs mix competing logics as they create new organizations. To address this gap, we develop a theoretical model based in identity theory that helps to explain (1) how commercial and social welfare logics become relevant to entrepreneurship, (2) how different types of entrepreneurs perceive the tension between these logics, and (3) what implications this has for how entrepreneurs recognize and develop social enterprise opportunities. Our approach responds to calls from organizational and entrepreneurship scholars to extend existing frameworks of opportunity recognition and development to better account for social enterprise creation.
The original, published version of this article is available at: http://dx.doi.org/10.5465/amr.2013.0506
social enterprise, social entrepreneurship, hybrid organizations, identity, institutional logics, sustainability, entrepreneurship
Wry, T., & York, J. G. (2017). An Identity-Based Approach to Social Enterprise. Academy of Management Review, 42 (3), 437-460. http://dx.doi.org/10.5465/amr.2013.0506
Date Posted: 19 February 2018
This document has been peer reviewed.