Date of this Version
This study examines the origin of the strategic innovation that changed the face of financial services—Charles Merrill’s financial supermarket business model—through three well-known and largely juxtaposed conceptual models of strategic foresight. Our study, whose purpose, business historical focus, and structure mirrors Graham Allison’s famous “Conceptual Models of the Cuban Missile Crisis,” allows us to make three contributions. First, it sharpens our understanding of the models we used in the study. Second, it provides the foundations of an integrated view and model of strategic foresight that suggests disciplined strategic foresight is possible, understandable, and replicable within some precise boundaries. Finally, it suggests directions for future behavioral strategy work.
The original, published version of this article is available at: http://dx.doi.org/10.1287/stsc.2016.0018
competitive strategy, managerial and organizational cognition, strategic positioning, strategy formulation, evolutionary economics
Gavetti, G., & Menon, A. R. (2016). Evolution Cum Agency: Toward a Model of Strategic Foresight. Strategy Science, 1 (3), 207-233. http://dx.doi.org/10.1287/stsc.2016.0018
Date Posted: 19 February 2018
This document has been peer reviewed.