Management Papers

Document Type

Journal Article

Date of this Version

2016

Publication Source

Strategy Science

Volume

1

Issue

3

Start Page

207

Last Page

233

DOI

10.1287/stsc.2016.0018

Abstract

This study examines the origin of the strategic innovation that changed the face of financial services—Charles Merrill’s financial supermarket business model—through three well-known and largely juxtaposed conceptual models of strategic foresight. Our study, whose purpose, business historical focus, and structure mirrors Graham Allison’s famous “Conceptual Models of the Cuban Missile Crisis,” allows us to make three contributions. First, it sharpens our understanding of the models we used in the study. Second, it provides the foundations of an integrated view and model of strategic foresight that suggests disciplined strategic foresight is possible, understandable, and replicable within some precise boundaries. Finally, it suggests directions for future behavioral strategy work.

Copyright/Permission Statement

The original, published version of this article is available at: http://dx.doi.org/10.1287/stsc.2016.0018

Comments

At the time of publication, author Giovanni Gavetti was affiliated with Dartmouth College. Currently, he is a faculty member at the University of Pennsylvania.

Keywords

competitive strategy, managerial and organizational cognition, strategic positioning, strategy formulation, evolutionary economics

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Date Posted: 19 February 2018

This document has been peer reviewed.