Management Papers

Document Type

Journal Article

Date of this Version

10-2000

Publication Source

European Management Journal

Volume

18

Issue

5

Start Page

463

Last Page

475

DOI

10.1016/S0263-2373(00)00036-0

Abstract

This paper investigates strategies for value creation of e-commerce companies. Our main assumption is that e-commerce fundamentally affects the way business is conducted across many industries. To support this insight, we discuss the unique characteristics of `virtual markets' brought on by the Internet. Based on a survey of 30 European e-commerce companies, we then identify two main strategies for value creation in e-commerce — the efficiency that e-commerce business models exhibit, and the degree to which they create `stickiness.' To illustrate these two strategies, we give examples of European companies that can be considered `best practice' companies.

Copyright/Permission Statement

© 2000. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/

Keywords

e-commerce, value creation, best practice, virtual markets, strategic management

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Date Posted: 27 November 2017

This document has been peer reviewed.