Date of this Version
European Management Journal
This paper investigates strategies for value creation of e-commerce companies. Our main assumption is that e-commerce fundamentally affects the way business is conducted across many industries. To support this insight, we discuss the unique characteristics of `virtual markets' brought on by the Internet. Based on a survey of 30 European e-commerce companies, we then identify two main strategies for value creation in e-commerce — the efficiency that e-commerce business models exhibit, and the degree to which they create `stickiness.' To illustrate these two strategies, we give examples of European companies that can be considered `best practice' companies.
© 2000. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
e-commerce, value creation, best practice, virtual markets, strategic management
Zott, C., & Amit, R. H. (2000). Strategies for Value Creation in E-Commerce:: Best Practice in Europe. European Management Journal, 18 (5), 463-475. http://dx.doi.org/10.1016/S0263-2373(00)00036-0
Date Posted: 27 November 2017
This document has been peer reviewed.