Marketing Papers

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Kohn's No Contest reviews empirical research on competition. In fact, much work has been done to determine whether competition is better than cooperation and some work has compared competition with doing the best for oneself. The research comes from many fields, but primarily from education, sports, the performing arts,and psychology. The results have been consistent, clear-cut, and surprising: competition typically results in less creativity, poorer performance, and reduced satisfaction.


Postprint version. Published in Journal of Marketing, Volume 52, Issue 4, October 1988, pages 131-132.
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Date Posted: 15 June 2007

This document has been peer reviewed.