Marketing Papers

Document Type

Journal Article

Date of this Version

November 1984


Sophisticated extrapolation techniques have had a negligible payoff for accuracy in forecasting. As a result, major changes are proposed for the allocation of the funds for future research on extrapolation. Meanwhile, simple methods and the combination of forecasts are recommended.


Postprint version. Published in Interfaces, Volume 14, Issue 6, November 1984, pages 52-66.
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The author asserts his right to include this material in ScholarlyCommons@Penn.



Date Posted: 14 June 2007

This document has been peer reviewed.