Marketing Papers
Document Type
Journal Article
Date of this Version
January 2006
Abstract
The commentaries reinforce my belief that research evidence alone is not sufficient for organizations to consider new methods. I suggest procedures to facilitate the implementation of evidence-based findings.
Recommended Citation
Armstrong, J. S. (2006). How Practitioners Can Use Evidence-based Forecasting: Reply to Commentaries. Retrieved from https://repository.upenn.edu/marketing_papers/51
Date Posted: 14 June 2007
This document has been peer reviewed.
Comments
Postprint version. Published in Foresight: The International Journal of Applied Forecasting, Volume 5, 2006, pages 14-15.