How Practitioners Can Use Evidence-based Forecasting: Reply to Commentaries
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Marketing Papers
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Abstract
The commentaries reinforce my belief that research evidence alone is not sufficient for organizations to consider new methods. I suggest procedures to facilitate the implementation of evidence-based findings.
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2006-01-01
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Postprint version. Published in Foresight: The International Journal of Applied Forecasting, Volume 5, 2006, pages 14-15.