Marketing Papers

Document Type

Journal Article

Date of this Version

2001

Publication Source

Brooklyn Law Review

Volume

66

Issue

4

Start Page

1207

Last Page

1249

Copyright/Permission Statement

@2001 Irwin A. Horowitz, Norbert L. Kerr, & Keith E. Niedermeier. All Rights Reserved.

Included in

Marketing Commons

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Date Posted: 15 June 2018

This document has been peer reviewed.