Marketing Papers

Document Type

Journal Article

Date of this Version

1-15-2002

Publication Source

MIT Sloan Management Review

Volume

43

Issue

2

Start Page

42

Last Page

49

Copyright/Permission Statement

Bell, D. R., & Dreze, X. (2002). Changing the channel: A better way to do trade promotions. MIT Sloan Management Review, 43(2), 42-49.

This article has been published in MIT Sloan Management Review, available at:

https://sloanreview.mit.edu/article/changing-the-channel-a-better-way-to-do-trade-promotions/

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Date Posted: 15 June 2018

This document has been peer reviewed.