Date of this Version
MIT Sloan Management Review
Bell, D. R., & Dreze, X. (2002). Changing the channel: A better way to do trade promotions. MIT Sloan Management Review, 43(2), 42-49.
This article has been published in MIT Sloan Management Review, available at:
Bell, D. R., & Drèze, X. (2002). Changing the Channel: A Better Way To Do Trade Promotions. MIT Sloan Management Review, 43 (2), 42-49. Retrieved from https://repository.upenn.edu/marketing_papers/428
Date Posted: 15 June 2018
This document has been peer reviewed.