Marketing Papers
Document Type
Journal Article
Date of this Version
2003
Publication Source
MIT Sloan Management Review
Volume
44
Issue
3
Start Page
77
Last Page
82
Copyright/Permission Statement
COPYRIGHT 2003 Sloan Management Review
https://sloanreview.mit.edu/article/creating-a-superior-customerrelating-capability/
Recommended Citation
Day, G. S. (2003). Creating a Superior Customer-Relating Capability. MIT Sloan Management Review, 44 (3), 77-82. Retrieved from https://repository.upenn.edu/marketing_papers/427
Date Posted: 15 June 2018
This document has been peer reviewed.