Marketing Papers
Document Type
Book Chapter
Date of this Version
2004
Publication Source
The Psychology of Economic Decisions
Copyright/Permission Statement
Reproduced by permission of Oxford University Press.
Recommended Citation
Mellers, B., & McGraw, A. P. (2004). Self-Serving Beliefs and the Pleasure of Outcomes. The Psychology of Economic Decisions, Retrieved from https://repository.upenn.edu/marketing_papers/426
Date Posted: 15 June 2018
This document has been peer reviewed.