Marketing Papers
Document Type
Journal Article
Date of this Version
4-2-1991
Publication Source
University of Pennsylvania Almanac
Start Page
1
Last Page
4
Abstract
On Tuesday, February 12, 1991, the faculty of the Wharton School approved a plan to design and test a new paradigm for its MBA curriculum—the most far-reaching restructuring of its MBA program since the 1960s.
The new graduate program, which will initially be launched with 130 students in two experimental cohorts this fall, not only creates a new framework for the MBA program. It also creates a mechanism for continuous innovation that will ensure that Wharton remains on the leading edge of management education in years to come.
Copyright/Permission Statement
All rights reserved. Except for brief quotations used for purposes of scholarly citation, none of this work may be reproduced in any form by any means without written permission from the publisher. For information address the University of Pennsylvania Press, 3905 Spruce Street, Philadelphia, Pennsylvania 19104-4112.
Recommended Citation
Wind, J. (1991). The Restructured Wharton MBA: Inventing a New Paradigm. University of Pennsylvania Almanac, 1-4. Retrieved from https://repository.upenn.edu/marketing_papers/399
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Date Posted: 15 June 2018