The Restructured Wharton MBA: Inventing a New Paradigm
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Marketing Papers
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Business
Curriculum and Instruction
Educational Methods
Higher Education
Higher Education Administration
Marketing
Curriculum and Instruction
Educational Methods
Higher Education
Higher Education Administration
Marketing
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Wind, Jerry Yoram
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Abstract
On Tuesday, February 12, 1991, the faculty of the Wharton School approved a plan to design and test a new paradigm for its MBA curriculum—the most far-reaching restructuring of its MBA program since the 1960s. The new graduate program, which will initially be launched with 130 students in two experimental cohorts this fall, not only creates a new framework for the MBA program. It also creates a mechanism for continuous innovation that will ensure that Wharton remains on the leading edge of management education in years to come.
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1991-04-02
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University of Pennsylvania Almanac