Marketing Papers

Document Type

Journal Article

Date of this Version

4-2-1991

Publication Source

University of Pennsylvania Almanac

Start Page

1

Last Page

4

Abstract

On Tuesday, February 12, 1991, the faculty of the Wharton School approved a plan to design and test a new paradigm for its MBA curriculum—the most far-reaching restructuring of its MBA program since the 1960s.

The new graduate program, which will initially be launched with 130 students in two experimental cohorts this fall, not only creates a new framework for the MBA program. It also creates a mechanism for continuous innovation that will ensure that Wharton remains on the leading edge of management education in years to come.

Copyright/Permission Statement

All rights reserved. Except for brief quotations used for purposes of scholarly citation, none of this work may be reproduced in any form by any means without written permission from the publisher. For information address the University of Pennsylvania Press, 3905 Spruce Street, Philadelphia, Pennsylvania 19104-4112.

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Date Posted: 15 June 2018