Marketing Papers

Document Type

Book Chapter

Date of this Version

1992

Publication Source

The Silverlake Project: Transformation at IBM

Start Page

37

Last Page

57

Abstract

When Tom Furey finished spinning his dream of hope and glory for us that day in the cafeteria, the cavernous room didn't spontaneously erupt into a rally. Its walls didn't ring with cheering and chanting. There wasn't even any applause.

Copyright/Permission Statement

p. 37-57, The Silverlake Project: Transformation at IBM by Bauer, R.A., Collar, E., Tang, V., Wind, J., & Houston, P., 1992, reproduced by permission of Oxford University Press: http://global.oup.com/?cc=us

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Date Posted: 15 June 2018