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The Silverlake Project: Transformation at IBM
When Tom Furey finished spinning his dream of hope and glory for us that day in the cafeteria, the cavernous room didn't spontaneously erupt into a rally. Its walls didn't ring with cheering and chanting. There wasn't even any applause.
p. 37-57, The Silverlake Project: Transformation at IBM by Bauer, R.A., Collar, E., Tang, V., Wind, J., & Houston, P., 1992, reproduced by permission of Oxford University Press: http://global.oup.com/?cc=us
Bauer, R. A., Collar, E., Tang, V., Wind, J., & Houston, P. (1992). Putting People in Place. The Silverlake Project: Transformation at IBM, 37-57. Retrieved from https://repository.upenn.edu/marketing_papers/392
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Date Posted: 15 June 2018