Extrapolative Beliefs in Perceptual and Economic Decisions: Evidence of a Common Mechanism

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Marketing Papers
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extrapolative beliefs
response times
belief updating
sequential effects
hot-hand fallacy
judgment biases
drift-diffusion
Applied Behavior Analysis
Behavioral Economics
Business
Cognition and Perception
Cognitive Psychology
Marketing
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Frydman, Cary
Nave, Gideon
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A critical component of both economic and perceptual decision making under uncertainty is the belief-formation process. However, most research has studied belief formation in economic and perceptual decision making in isolation. One reason for this separate treatment may be the assumption that there are distinct psychological mechanisms that underlie belief formation in economic and perceptual decisions. An alternative theory is that there exists a common mechanism that governs belief formation in both domains. Here we test this alternative theory by combining a novel computational modeling technique with two well-known experimental paradigms. We estimate a drift-diffusion model (DDM) and provide an analytical method to decode prior beliefs from DDM parameters. Subjects in our experiment exhibit strong extrapolative beliefs in both paradigms. In line with the common mechanism hypothesis, we find that a single computational model explains belief formation in both tasks and that individual differences in belief formation are correlated across tasks.

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2016-01-01
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