Marketing Papers

Document Type

Journal Article

Date of this Version

1993

Publication Source

MIT Sloan Management Review

Volume

35

Issue

1

Start Page

87

Last Page

96

Abstract

Everyone is speeding products to market these days. But reducing product development time is only half of the equation; the other half is penetrating the market quickly. The author draws on published research and industry practice to develop five recommendations for reducing market penetration time. He also develops a tracking and diagnostic tool to help managers determine where their market penetration strategy is weak.

Copyright/Permission Statement

Originally published in MIT Sloan Management Review © 1993 MIT Press.

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Date Posted: 15 June 2018

This document has been peer reviewed.