Marketing Papers

Document Type

Journal Article

Date of this Version

June 1975

Abstract

Presents the "1973 Tom Swift Award for Data Abuse."

Comments

Postprint version. Published in Psychological Reports, Volume 36, Number 3, June 1975, page 806. The author has asserted his/her right to include this material in ScholarlyCommons@Penn.

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Date Posted: 18 August 2006