Marketing Papers
Document Type
Technical Report
Date of this Version
2-2005
Publication Source
Management Science
Volume
51
Issue
2
Start Page
208
Last Page
220
DOI
10.1287/mnsc.1040.0317
Abstract
We study the demand forecast-sharing process between a buyer of customized production equipment and a set of equipment suppliers. Based on a large data collection we undertook in the semiconductor equipment supply chain, we empirically investigate the relationship between the buyer's forecasting behavior and the supplier's delivery performance. The buyer's forecasting behavior is characterized by the frequency and magnitude of forecast revisions it requests (forecast volatility) as well as by the fraction of orders that were forecasted but never actually purchased (forecast inflation). The supplier's delivery performance is measured by its ability to meet delivery dates requested by the customers. Based on a duration analysis, we are able to show that suppliers penalize buyers for unreliable forecasts by providing lower service levels. Vice versa, we also show that buyers penalize suppliers that have a history of poor service by providing them with overly inflated forecasts.
Copyright/Permission Statement
Originally published in Management Science © 2005 INFORMS
This is a pre-publication version. The final version is available at http://dx.doi.org/10.1287/mnsc.1040.0317
Keywords
forecast sharing, trust, empirical methods, supply chain management, collaborative planning
Recommended Citation
Terwiesch, C., Ren, Z., Ho, T., & Cohen, M. A. (2005). An Empirical Analysis of Forecast Sharing in the Semiconductor Equipment Supply Chain. Management Science, 51 (2), 208-220. http://dx.doi.org/10.1287/mnsc.1040.0317
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Date Posted: 15 June 2018
This document has been peer reviewed.