Marketing Papers

Document Type

Working Paper

Date of this Version

1994

DOI

10.2139/ssrn.662681

Abstract

Opinion polling procedures allow for reasonable inferences about attitude changes. We examined this contention using surveys about the nomination of Clarence Thomas. In this situation, prior theory allowed us to predict the direction of change, surveys had been conducted by a number of organizations, and substantial information was available about the methodology used in the surveys. As a result, we concluded that the deteriorating opinions of Thomas were real.

Comments

This is an unpublished manuscript.

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Date Posted: 15 June 2018