How Serious are Methodological Issues in Surveys? A Reexamination of the Clarence Thomas Polls

Loading...
Thumbnail Image
Penn collection
Marketing Papers
Degree type
Discipline
Subject
Applied Behavior Analysis
Business
Cognition and Perception
Cognitive Psychology
Design of Experiments and Sample Surveys
Marketing
Models and Methods
Social Influence and Political Communication
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
Collopy, Fred
Contributor
Abstract

Opinion polling procedures allow for reasonable inferences about attitude changes. We examined this contention using surveys about the nomination of Clarence Thomas. In this situation, prior theory allowed us to predict the direction of change, surveys had been conducted by a number of organizations, and substantial information was available about the methodology used in the surveys. As a result, we concluded that the deteriorating opinions of Thomas were real.

Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
1994
Volume number
Issue number
Publisher
Publisher DOI
Journal Issue
Comments
This is an unpublished manuscript.
Recommended citation
Collection