Marketing Papers
Title
How Serious are Methodological Issues in Surveys? A Reexamination of the Clarence Thomas Polls
Document Type
Working Paper
Date of this Version
1994
DOI
10.2139/ssrn.662681
Abstract
Opinion polling procedures allow for reasonable inferences about attitude changes. We examined this contention using surveys about the nomination of Clarence Thomas. In this situation, prior theory allowed us to predict the direction of change, surveys had been conducted by a number of organizations, and substantial information was available about the methodology used in the surveys. As a result, we concluded that the deteriorating opinions of Thomas were real.
Recommended Citation
Armstrong, J. S., & Collopy, F. (1994). How Serious are Methodological Issues in Surveys? A Reexamination of the Clarence Thomas Polls. http://dx.doi.org/10.2139/ssrn.662681
Included in
Applied Behavior Analysis Commons, Cognition and Perception Commons, Cognitive Psychology Commons, Design of Experiments and Sample Surveys Commons, Marketing Commons, Models and Methods Commons, Social Influence and Political Communication Commons
Date Posted: 15 June 2018
Comments
This is an unpublished manuscript.