Marketing Papers
Document Type
Working Paper
Date of this Version
6-1983
Abstract
Diffusion models have had a major impact on the literature and practice of marketing science. Following the pioneering work of Bass (1969), which suggested a deterministic model for homogeneous populations, the basic diffusion model has been extended to incorporate:
- changes in the market potential over time (Mahajan & Peterson 1978);
- complimentarity, substitutability, contigent & independent relations of the new product with other brands in the market place (Peterson & Mahajan 1978);
- spatial diffusion pattern (Mahajan & Peterson 1979);
- varying word-of-mouth effects (Easingwood, Mahajan & Muller 1983);
- various marketing mix effects including the effect of price on both innovation and imitation coefficients (Robinson and Lakhani 1975) or advertising effect on the innovation coefficient (Horsky and Simon 1983).
- competitive effects (Eliashberg & Jeuland 1982, Fershtman, Mahajan and Muller 1983)
Recommended Citation
Eliashberg, J., Tapiero, C. S., & Wind, J. (1983). Diffusion of New Products in Heterogeneous Populations: Incorporating Stochastic Coefficients. Retrieved from https://repository.upenn.edu/marketing_papers/249
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Date Posted: 15 June 2018
Comments
This is an unpublished manuscript.