Marketing Papers

Document Type

Journal Article

Date of this Version

6-1974

Publication Source

Journal of Consumer Research

Volume

1

Issue

1

Start Page

21

Last Page

32

DOI

10.1086/208578

Abstract

This article evaluates the impact of Truth in Lending (TIL) disclosures on consumer search and credit usage behavior, and how the effects vary by market segment. Consumer behavior concepts were used to guide the development of a comprehensive model of the consumer credit decision process, which specified the intervening effects of TIL and the situational constraints which tended to limit the use of TIL information.

Copyright/Permission Statement

This is a pre-copyedited, author-produced PDF of an article accepted for publication in the Journal of Consumer Research following peer review. The version of record [Day, G.S. & Brandt, W.K. (1974). Consumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth in Lending. Journal of Consumer Research 1, no. 1: pp. 21-32] is available online at: http://dx.doi.org/10.1086/208578.

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Date Posted: 15 June 2018

This document has been peer reviewed.