Marketing Papers

Document Type

Review

Date of this Version

7-1995

Publication Source

Journal of Retailing and Consumer Services

Volume

2

Issue

3

Start Page

139

Last Page

148

DOI

10.1016/0969-6989(95)00038-0

Abstract

Reflecting the importance of variety-seeking in consumer choice, there has been an explosion of research in the marketing literature on this topic in the past decade. The goal of this paper is to provide an integrative review of the key findings. In particular, a conceptual, integrating framework for understanding the reasons why consumers seek variety is presented. Within this context, the implications of this research for retail and service management are discussed as well as a review of the measurement tools and predictive models of variety-seeking that have been proposed in the last decade.

Copyright/Permission Statement

Originally published in the Journal of Retailing and Consumer Services © 1995 Elsevier

This is a pre-publication version. The final version is available at http://dx.doi.org/10.1016/0969-6989(95)00038-0

Keywords

variety-seeking, choice behavior, choice models

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Date Posted: 15 June 2018

This document has been peer reviewed.