Marketing Papers

Document Type

Journal Article

Date of this Version

11-1971

Publication Source

Journal of Marketing Research

Volume

8

Issue

4

Start Page

511

Last Page

513

DOI

10.2307/3150246

Abstract

Response to Crocker's article, addressing that we were attempting to demonstrate that there are situations where trees are expected to be more effective than regression.

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Marketing Commons

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Date Posted: 27 November 2017

This document has been peer reviewed.