Date of this Version
Journal of Marketing Research
Response to Crocker's article, addressing that we were attempting to demonstrate that there are situations where trees are expected to be more effective than regression.
Armstrong, J. S. (1971). Exploratory Analysis of Marketing Data: A Reply. Journal of Marketing Research, 8 (4), 511-513. http://dx.doi.org/10.2307/3150246
Date Posted: 27 November 2017
This document has been peer reviewed.