Marketing Papers
Document Type
Journal Article
Date of this Version
11-1971
Publication Source
Journal of Marketing Research
Volume
8
Issue
4
Start Page
511
Last Page
513
DOI
10.2307/3150246
Abstract
Response to Crocker's article, addressing that we were attempting to demonstrate that there are situations where trees are expected to be more effective than regression.
Recommended Citation
Armstrong, J. S. (1971). Exploratory Analysis of Marketing Data: A Reply. Journal of Marketing Research, 8 (4), 511-513. http://dx.doi.org/10.2307/3150246
Date Posted: 27 November 2017
This document has been peer reviewed.