Date of this Version
Journal of Marketing
Book Review of Corporate Strategic Planning by Noel Capon, John U. Farley, and James M. Hulbert, New York: Columbia University Press, 1988.
Armstrong, J. S. (1990). Book Review of Corporate Strategic Planning. Journal of Marketing, 54 114-119. Retrieved from https://repository.upenn.edu/marketing_papers/222
Date Posted: 27 November 2017