Marketing Papers
Title
Document Type
Journal Article
Date of this Version
8-1999
Publication Source
Marketing Letters
Volume
10
Issue
3
Start Page
285
Last Page
300
DOI
10.1023/A:1008127022539
Abstract
The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that know individual users' preferences and can act on their behalf. An examination of the various roles agents perform is presented as a framework for thinking about the design of electronic agents. In addition, a set of goals is established that include both outcome-based measures, such as improving decision quality, as well as process measures like increasing satisfaction and developing trust.
Copyright/Permission Statement
“The final publication is available at Springer via http://dx.doi.org/10.1023/A:1008127022539”.
Keywords
agents, e-commerce, consumer choice
Recommended Citation
West, P., Ariely, D., Bellman, S., Bradlow, E. T., Huber, J., Johnson, E., Kahn, B., Little, J., & Schkade, D. (1999). Agents to the Rescue?. Marketing Letters, 10 (3), 285-300. http://dx.doi.org/10.1023/A:1008127022539
Date Posted: 27 November 2017
This document has been peer reviewed.