Marketing Papers

Document Type

Journal Article

Date of this Version

8-1999

Publication Source

Marketing Letters

Volume

10

Issue

3

Start Page

285

Last Page

300

DOI

10.1023/A:1008127022539

Abstract

The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that know individual users' preferences and can act on their behalf. An examination of the various roles agents perform is presented as a framework for thinking about the design of electronic agents. In addition, a set of goals is established that include both outcome-based measures, such as improving decision quality, as well as process measures like increasing satisfaction and developing trust.

Copyright/Permission Statement

“The final publication is available at Springer via http://dx.doi.org/10.1023/A:1008127022539”.

Keywords

agents, e-commerce, consumer choice

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Date Posted: 27 November 2017

This document has been peer reviewed.