Marketing Papers

Document Type

Journal Article

Date of this Version

12-2005

Publication Source

Marketing Letters

Volume

16

Issue

3/4

Start Page

225

Last Page

237

DOI

10.1007/s11002-005-5887-z

Abstract

We explore issues in theory-driven choice modeling by focusing on partial-equilibrium models of dynamic structural demand with forward-looking decision-makers, full equilibrium models that integrate the supply side, integration of bounded rationality in dynamic structural models of choice and public policy implications of these models.

Copyright/Permission Statement

“The final publication is available at Springer via http://dx.doi.org/10.1007/s11002-005-5887-z”.

Keywords

dynamic choice, structural modeling and estimation, heuristics and biases

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Date Posted: 27 November 2017

This document has been peer reviewed.