Marketing Papers
Document Type
Journal Article
Date of this Version
9-18-2012
Publication Source
SLOAN MANAGEMENT REVIEW
Volume
54
Issue
1
Start Page
27
Last Page
33
Recommended Citation
Bell, D. R., Choi, J., & Lodish, L. (2012). What Matters Most in Internet Retailing. SLOAN MANAGEMENT REVIEW, 54 (1), 27-33. Retrieved from https://repository.upenn.edu/marketing_papers/183
Date Posted: 27 November 2017
This document has been peer reviewed.