Marketing Papers

Document Type

Journal Article

Date of this Version

November 1970


This article compares the predictive ability of models developed by two different statistical methods, tree analysis and regression analysis. Each was used in an exploratory study to develop a model to make predictions for a specific marketing situation.


Postprint version. Published in Journal of Marketing Research, Volume 7, Issue 4, November 1970, pages 487-492. The author has asserted his/her right to include this material in ScholarlyCommons@Penn.



Date Posted: 06 July 2006