Date of this Version
This article compares the predictive ability of models developed by two different statistical methods, tree analysis and regression analysis. Each was used in an exploratory study to develop a model to make predictions for a specific marketing situation.
Armstrong, J. S., & Andress, J. G. (1970). Exploratory analysis of marketing data: trees vs. regression. Retrieved from https://repository.upenn.edu/marketing_papers/18
Date Posted: 06 July 2006