Marketing Papers

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Journal Article

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Corporate cultural emphasis on long-term competitiveness as opposed to shorter-term profitability is evaluated in terms of effectiveness in achieving higher profit margins, real profitability, and survival in the long term. Competitive orientation continues to have adverse impact even with a lag of four decades. If supported by further, multivariate analyses, this finding suggests amendments to what has become standard strategic management thinking, perhaps in favor of earlier and more conventional microeconomic focus on profits.


Suggested Citation:
Franke, R. H., Armstrong, J.S. and Vaclavik, P.M. (1998, November). Competition vs. Profitability. Paper presented at the Strategic Management Society, 18th Annual International Conference, Orlando, FL.

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Date Posted: 24 May 2011

This document has been peer reviewed.