Marketing Papers
Document Type
Book Chapter
Date of this Version
January 2001
Abstract
One hundred and thirty-nine principles are used to summarize knowledge about forecasting. They cover formulating a problem, obtaining information about it, selecting and applying methods, evaluating methods, and using forecasts. Each principle is described along with its purpose, the conditions under which it is relevant, and the strength and sources of evidence. A checklist of principles is provided to assist in auditing the forecasting process. An audit can help one to find ways to improve the forecasting process and to avoid legal liability for poor forecasting.
Recommended Citation
Armstrong, J. S. (2001). Standards and Practices for Forecasting. Retrieved from https://repository.upenn.edu/marketing_papers/135
Date Posted: 16 December 2008
Comments
Reprinted with permission. Published in Principles of Forecasting: A Handbook for Researchers and Practitioners, J. Scott Armstrong (ed.): Norwell, MA: Kluwer Academic Publishers, 2001.