Marketing Papers

Document Type

Journal Article

Date of this Version

January 1978


Graffiti is regarded by many as a blight on our cities because it contributes to visual pollution. City governments spend vast sums in an effort to clean the ubiquitous graffiti from urban walls. I suggest that the "cleansing strategy" is an expensive, ineffective way of dealing with the problem; well-known management techniques can solve the problem more efficiently.


Postprint version. Published in Wharton Magazine, Winter 1978, pages 12-14.



Date Posted: 18 June 2007

This document has been peer reviewed.