Marketing Papers

Document Type


Date of this Version

April 1990


Corporate Strategic Planning (CSP) reports on an important study of planning practices and the value of those practices. Though it is a long book, nearly 500 pages, one can get almost the full benefit by reading about 200 pages. In fact, CSP contains an excellent summary (Chapter 11) that is only 33 pages; this chapter should be sufficient for most readers. My review assesses what the book has to offer and provides a guide to the potential reader.


Postprint version. Published in Journal of Marketing, Volume 54, Issue 2, April 1990, pages 114-119.
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Date Posted: 15 June 2007

This document has been peer reviewed.