Marketing Papers

Document Type

Journal Article

Date of this Version

June 1982


Recently I completed a review of the empirical research on scientific journals (Armstrong 1982). This review provided evidence for an "author’s formula," a set of rules that authors can use to increase the likelihood and speed of acceptance of their manuscripts. Authors should: (1) not pick an important problem, (2) not challenge existing beliefs, (3) not obtain surprising results, (4) not use simple methods, (5) not provide full disclosure, and (6) not write clearly. Peters & Ceci (P&C) are obviously ignorant of the author’s formula. In their extension of the Kosinski study (Ross 1979; 1980), they broke most of the rules.


Postprint version. Published in Behavioral and Brain Sciences, Volume 5, June 1982, pages 197-199.



Date Posted: 15 June 2007

This document has been peer reviewed.