Management Science: What Does It Have to Do with Management or Science?
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Penn collection
Marketing Papers
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marketing
management science
management science
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This paper is an edited version of the College of Business Studies Silver Jubilee Commemoration lecture, given as part of celebrations recognizing 25 years of teaching and research in the Faculty of Business Studies, now the College of Business, at Massey University.
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1998-05-01
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Postprint version. Published in Marketing Bulletin, Volume 9, Issue 1, May 1998, pages 1-15. Publisher URL: http://marketing-bulletin.massey.ac.nz/ The author asserts his right to include this material in ScholarlyCommons@Penn.