Date of this Version
The New England Journal of Medicine
On January 19, 2012, after 131 years of operation, the Eastman Kodak Company filed for Chapter 11 protection in U.S. bankruptcy court. No doubt some people were surprised by this filing, because they grew up at a time when bright yellow boxes of film accompanied every family vacation and celebration. Those who were paying more attention offered many explanations for the bankruptcy. Central among them was that Kodak was late to recognize that it was not in the film and camera business: it was in the imaging business. With the advent of digital imaging, Kodak was outpaced by other companies that could better achieve consumer goals.
From The New England Journal of Medicine, Asch, D.A. & Volpp, K.G. What Business are We In? The Emergence of Health as the Business of Health Care, Vol. 367, 888-889. Copyright © 2012 Massachusetts Medical Society. Reprinted with permission.
Asch, D. A., & Volpp, K. G. (2012). What Business are We In? The Emergence of Health as the Business of Health Care. The New England Journal of Medicine, 367 888-889. http://dx.doi.org/10.1056/NEJMp1206862
Date Posted: 27 November 2017
This document has been peer reviewed.