Health Care Management Papers

Document Type

Journal Article

Date of this Version

9-1-2013

Publication Source

Journal of health economics

Volume

32

Issue

5

Start Page

850

Last Page

862

DOI

10.1016/j.jhealeco.2013.04.004

Abstract

We report results from two surveys of representative samples of Americans with private health insurance. The first examines how well Americans understand, and believe they understand, traditional health insurance coverage. The second examines whether those insured under a simplified all-copay insurance plan will be more likely to engage in cost-reducing behaviors relative to those insured under a traditional plan with deductibles and coinsurance, and measures consumer preferences between the two plans. The surveys provide strong evidence that consumers do not understand traditional plans and would better understand a simplified plan, but weaker evidence that a simplified plan would have strong appeal to consumers or change their healthcare choices.

Keywords

insurance, behavioral economics, simplification

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Date Posted: 27 November 2017