GSE Publications

Document Type

Journal Article

Date of this Version

January 2000


This paper examines the relationship between verbal and visual semiotic cues by analyzing how semiotic cues position speakers interactionally and communicate implicit evaluative messages in one television news story. The paper summarizes an analysis of this news story that my collaborator and I have done based solely on verbal cues (Wortham & Locher, 1996). Then the paper analyzes the visual cues that accompany this television news report. The research question is: Do the visual cues contribute to the interactional positioning accomplished by the verbal cues? The analysis shows that visual cues in this case both reinforce the interactional positioning that gets done by verbal cues and create a pattern of interactional positioning that is independent of the verbal cues.


Reprinted from International Journal of Applied Semiotics, Volume 2, Issue 1-2, 2000, pages 131-141.
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Date Posted: 27 April 2007

This document has been peer reviewed.