In a knowledge economy, every organization must place a priority on developing talent: finding and keeping the right employees and helping them succeed in life and work is the fulcrum strategy for productivity at all levels. Implementing that strategy is an almost overwhelming proposition that requires enormous resources, particularly in a highly competitive environment. Higher education and employers can benefit from working with each other to maximize human capital, but it is a collaboration that requires flexibility and goodwill on everyone’s part. This article, while introducing some of the literature on partnerships between higher education and corporations, also provides some anecdotal tips on how to proceed; more than anything else, it is a testimonial based on the partnership between New York University (NYU) and JetBlue as to what can be, as opposed to what is.