GSE Publications

Document Type

Journal Article

Date of this Version



Johnnetta Cole at Spelman College and Charles S. Johnson at Fisk University offer two powerful examples of the leadership that is needed in fundraising at HBCUs. This paper will examine their innovative strategies and program ideas. It will suggest ways in which current presidents can emulate their practices. Most importantly, it will approach this task from the perspective of black leaders by highlighting their ability to generate innovative ideas and solicit funding to support them.


Reprinted from CASE International Journal of Education Advancement, Volume 1, Issue 2, 2001, pages 237-252.
The author asserts her right for inclusion of this article in the ScholarlyCommons@Penn.



Date Posted: 31 October 2006

This document has been peer reviewed.