The Wharton School

In 1881, American entrepreneur and industrialist Joseph Wharton established the world’s first collegiate school of business at the University of Pennsylvania — a radical idea that revolutionized both business practice and higher education.

Since then, the Wharton School has continued innovating to meet mounting global demand for new ideas, deeper insights, and  transformative leadership. We blaze trails, from the nation’s first collegiate center for entrepreneurship in 1973 to our latest research centers in alternative investments and neuroscience.

Wharton's faculty members generate the intellectual innovations that fuel business growth around the world. Actively engaged with the leading global companies, governments, and non-profit organizations, they represent the world's most comprehensive source of business knowledge.

For more information, see the Research, Directory & Publications site.

Search results

Now showing 1 - 10 of 30
  • Publication
    Barney Frank's Rules of Order
    (2015-01-01) Conti-Brown, Peter
  • Publication
    Review of Paul Bloomberg, The Predatory Society: Deception in the American Marketplace
    (1990-10-01) Jaworski, Bernard J; Armstrong, J. Scott
    The Predatory Society examines the inadequacies of marketing and the free market system. It is written by a sociologist. I think that, in general, sociologists are biased against marketing people. The bias runs like this: Sociologists believe that consenting adults should be allowed to enter into agreements without state interference. However, if those agreements involve legal transactions with money, the freedom of the consenting adults should be abridged for the protection of those adults. An elite should decide how much freedom is in the interests of these people. Translated into marketers' terms, the argument is that the state should regulate the behavior of adult buyers and sellers because the former are honest but incompetent and the latter are often dishonest. Blumberg lives up to some of my expectations, but he is also aware of the arguments favoring the free market.
  • Publication
    Review of Alfie Kohn, No Contest: The Case Against Competition
    (1988-10-01) Armstrong, J. Scott
    Kohn's No Contest reviews empirical research on competition. In fact, much work has been done to determine whether competition is better than cooperation and some work has compared competition with doing the best for oneself. The research comes from many fields, but primarily from education, sports, the performing arts,and psychology. The results have been consistent, clear-cut, and surprising: competition typically results in less creativity, poorer performance, and reduced satisfaction.
  • Publication
    Mathematical and Quantitative Methods
    (2013-03-01) Massey, Cade
  • Publication
    Book Review of Corporate Strategic Planning
    (1990-04-01) Armstrong, J. Scott
    Book Review of Corporate Strategic Planning by Noel Capon, John U. Farley, and James M. Hulbert, New York: Columbia University Press, 1988.
  • Publication
    Review of Allen Tough, Intentional Changes: A Fresh Approach to Helping People Change
    (1983-07-01) Armstrong, J. Scott
    Intentional Changes is an important book. It suggests different approaches to the way in which we try to implement change. It provides, as do most important books, much that you will disagree with. Tough’s conclusions are based on studies that are likely to be unknown to you. The book is interesting, well written, and short.
  • Publication
    On the Effectiveness of Marketing Planning
    (1989) Armstrong, J. Scott
    Managers are often told that formal planning helps. It is useful to examine whether this is good advice. Thus, I applaud this effort to study marketing planning in New Zealand. Nevertheless, I find it difficult to accept the conclusions drawn by the authors of “Marketing Planning in New Zealand” (MPNZ). I am concerned with the definition of marketing planning, the criteria, and the design of the study.
  • Publication